
Expedia Group’s latest report dives into the evolving preferences of modern travelers. From the popularity of “destination dupes” — affordable alternatives to iconic locations — to the increasing demand for immersive, experience-driven stays, the report provides hoteliers with actionable insights..
Whether it’s personalized amenities or unique cultural offerings, guests in 2024 seek more than just a room — they crave meaningful connections and authentic experiences. For hotels looking to stay ahead, adapting to these emerging trends is key to guest satisfaction and loyalty.


Expedia Group’s latest report dives into the evolving preferences of modern travelers. From the popularity of “destination dupes” — affordable alternatives to iconic locations — to the increasing demand for immersive, experience-driven stays, the report provides hoteliers with actionable insights..
Whether it’s personalized amenities or unique cultural offerings, guests in 2024 seek more than just a room — they crave meaningful connections and authentic experiences. For hotels looking to stay ahead, adapting to these emerging trends is key to guest satisfaction and loyalty.
A major highlight of the report is the growing popularity of ‘destination dupes’ — lesser-known but equally beautiful alternatives to mainstream tourist spots. Think Shimla instead of Manali, or Pondicherry in place of Goa. Travelers are becoming increasingly savvy, seeking offbeat locations that offer unique charm, fewer crowds, and better value for money.
Flexible and modern environment
Gone are the days when clean rooms and basic amenities were enough. Today’s guests want immersive experiences that connect them to local culture, nature, or wellness. From culinary classes and yoga retreats to guided heritage walks and art workshops, hotels that offer more than just accommodation are setting themselves apart.